I build social strategies that feel human first. The goal isn’t just reach, it’s creating content people stop scrolling for, connect with, and remember.

I love building partnerships that make sense culturally, creatively, and strategically. The best collaborations feel natural for both brands and the audience. I love a win-win!

I’ve managed six-figure influencer campaigns from sourcing creators to contracts to reporting. I care less about vanity metrics and more about finding people audiences genuinely trust.

My favorite type of marketing… The best UGC feels like something your friend would send you, not something a brand forced into your feed.

Creating content is one of my favorite parts of marketing because no two audiences respond the same way, and figuring out why is half the fun.

Good email marketing should feel personal, not automated. I focus on storytelling, behavior-driven strategy, and giving people a reason to open the email.

I like building strategies that leave room for creativity while still giving teams structure, direction, and consistency.